Personalized
shampoo, conditioner
& body wash.

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No silicones, sulfates and parabens

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The Process

Quick Quiz

Take a short quiz to build
your hair profile and set
hair goals.

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Choose from the finest
fragrances or go
scent-free.

All Set

Based on these inputs,
we create custom products
exclusive to you.

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  • Free shipping

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Custom Care delivered at no additional cost.
We reformulate or offer refunds for up to 30 days.
Personalize and let friends or family pay for you.
We never have and never will test on animals.
We avoid well-known allergens and harmful chemicals.
Natural ingredients specially sourced for their function.
We can make them vegan-friendly for you.
Subscribe and save more. Members can select a delivery frequency or cancel, all in a few clicks.

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Hair Essentials

Starting at $. 36
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Bath Essentials

Starting at $. 48
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Unfiltered reviews

  • Found my new favorite
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I am hooked to my custom shampoo and conditioner! I wasn’t so sure about chucking my usual brand. But my hair had been feeling lifeless lately and seeing as this one is only around $16 a pop on subscription I took the plunge. BEST move of my LIFE! My hair is bouncy again...

  • Detailed review
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I’ve been using the Pure&Mine shampoo, conditioner and body wash for a while now and feel like I can give an honest review. I have coily hair and I hate styling. I don’t use a lot of products either but I try to find shampoos and conditioners to manage my afro. So I picked curl definition as one of my goals. Boy this shampoo and conditioner have been my saviors! I’ve spent much less time fussing with my hair ever since. It also looks shiny and a lot less frizzy. I have to give the bottles a mighty shake every time I use them but that’s a small price to pay.

  • Got my P&M products in the mail today…
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Got my P&M products in the mail today woot woot! Arrived way before the expected delivery date. Can’t wait to try them. The label says they are silicone and sulfate-free. I ordered the bundle with the bodywash too. Peppermint candy ornaments are my Xmas favorite so I ordered me some peppermint-scented bodywash. My coworkers are going to wonder why I look like Xmas came early all day now lol.

  • No silicones, I’m slayed..
  • Verified Buyer
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This shampoo and conditioner have no silicones. Until a month ago, I used to style my hair daily. My hair was getting dull and greasier by the day. I started reading up and found out about this silicone problem. I didn’t want to give up all my styling products I found after tons of trial and error. The p&m shampoo, conditioner are silicone-free. They wash away my silicone buildup without creating any of their own. Gotta love this stuff!

  • For men too
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Gifted this to my hubby. He was laughing all along and went through the quiz just to humor me. The look on his face after he used it the first time! Who’s laughing now? :D

  • No-Poo to shampoo
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Most of my friends are No-Poo converts. They would go on and on about shampoos having too many harmful chemicals. They got me convinced to go No-Poo as well. Except I hate having sticky hair…ugh.. A colleague referred me to PandM. Took the hair quiz, ordered the smallest bottles(I’m a skeptic until convinced)… A month later I am swearing by this shampoo. My hair is unbelievably soft and shiny. I chose volumize hair goal and I feel like my hair has increased in volume within the last month. My colleague is my new poo-friend (pun intended)…We both ended up getting discounts on referral too. Love everything about this!

  • OMG Im so in love!
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I love love love the body wash….i like those flowery scents and this one has the strong floral fragrance i feel so fresh all the time. There are a bunch of fragrances and Im going to order a different one every time.

  • Great
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Silicones and sulfate-free. Superb. Subscribed.

  • I have straight hair that lies...
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I have straight hair that lies too flat on the head. I also have the frequent flakes-problem. I chose flake control, and strengthen as couple of my goals. Started seeing the difference around my 3th wash. The flakes had completely stopped by then. I also feel like my hair doesn’t break easily. There are fewer tangles and my hair just looks more sleek. They are pretty safe too since there’s no silicone, sls or parabens. I am going to buy this again.

  • A trustworthy brand finally
  • Verified Buyer
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I am very particular about the haircare products I use. I usually do a thorough research about them before buying. I heard about P&M and checked them out online. Their website lists the ingredients used in their products along with their EWG scores. I was a bit skeptical at first but their open declaration turned my mind around. Their shampoo, conditioner and body wash are also sulfate-, silicones- and parabens-free. I have used the products this past month and the results have been very satisfying. No silicone means no build-up, so my strands feel clean. And I rest easy knowing what ingredients I use on myself. Highly recommended.

  • Bath Essentials-Check :D
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I have gone through 2 sets of the rather large bottles of P&M Bath essentials. The best part is how I get all the essentials for my bath as a single set in an adorable little box with those pumps for convenience. The personalization is more than just creating your own products, they even send your personalized cards. I am subscribed, so it’s almost like receiving a very thoughtful gift every month from a dear friend. The shopping experience is just surreal and the delivery is bang on time.

  • Personalized and affordable
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I had been forever wishing for a shampoo, conditioner and body wash that’s best for my kind of hair. The Pure&Mine definitely fit the bill. I was surprised to find these are quite affordable too. I got a discount through invitation on my first purchase. Once I settled on a certain combination, I started subscribing. That cut costs some more, so much so, I am actually spending less on these 3 than I used to. They offer more product per bottle than others too!

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