Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
We also collect the personal data you provide when you register to use our Site, including your name, quiz responses, postal address, email address, telephone number, birthday, username, password and demographic information (such as your gender), the data you provide when you report a problem with our Site or when we provide you with customer support, the data that may be contained in any comment or review you post to the Site, the data you provide in connection with our legal program, customer surveys and other promotions we run on the Site or Pure & Mine Social Networking Sites, the personal data you provide when you make a purchase through our Site, the data you provide when you correspond with us by phone, email or otherwise . We refer to this as “Personalised Information”.
We may use this “Personalised Information” as input to our automated algorithm to select appropriate ingredients, formulate and manufacture your products.
How do we use your personal information?
We use the Personalised Information and Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
Communicate with you;
To process payments you make via our Site;
To process future payments and orders for subscriptions;
Screen our orders for potential risk or fraud;
With your consent, to send you marketing e-mails about upcoming promotions, and other news, including information about products and services offered by us and our affiliates. You may opt-out of receiving such information at any time: such marketing emails tell you how to "opt-out". Please note, even if you opt-out of receiving marketing emails, we may still send you non-marketing emails. Non-marketing emails include emails about your account with us (if you have one) and our business dealings with you.
We use the Personalised information to formulate your custom order based on the quiz response.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use personal information to offer advertising and retargeting ads.
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We also use Heap Analytics to help us understand how our customers use the Site. You can read more about how Heap uses your Personal Information here: https://heapanalytics.com/privacy.
We also use Facebook Pixel to help us understand how our customers use the Site and offer advertisement. You can read more about Facebook Pixel here: https://www.facebook.com/about/privacy/
We may share your personal data with our third party service providers who provide services such as data analysis, payment processing, information technology and related infrastructure provision, customer service, email delivery, auditing, and other similar services. These third parties are only permitted to use your personal data to the extent necessary to enable them to provide their services to us. They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data.
We may share personal data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
We may share personal data with advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ .
Third party information
We may also get information about you from other sources, for example, if you have agreed to share information with one of our partners we may add this to information we get from our Site.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you take the quiz through the Site or submit a form, we will maintain your Order Information for our records and to send promotional emails. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We seek to use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us at [email protected].
The Site is not intended for children under the age of 16.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
1012 Grand Street, Hoboken, NJ, 07030, United States